Soap, Sex, and Cigarettes 2th edition

ISBN:113331113X

ISBN13:9781133311133

Publisher:CENGAGE Learning

Author:Juliann Sivulka

Soap, Sex, and Cigarettes Description

Soap, Sex, and Cigarettes 2 Edition SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.
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